If you have killer, print on demand merch creations but your products aren’t flying off the shelves, you might want to reconsider how you are marketing your store. If you don’t have a lot of experience marketing your brand, sales promotions are a simple way to help you sell your designs.
The Pros and Cons of Sales Promotions
Sales promotions will help your business boost sales amongst your existing customers, incentivize new customers to try your brand, and increase customer loyalty. But while sales promotions can build customer loyalty, they can also lead to dependence. If you hold sales promotions too often, your customer may only buy your merchandise when it's reduced in price. Approach sale promotions with some caution and take time to figure out what will bring in the most revenue for your business.
Implementing a Sales Promotion
In order to leverage sales promotions as a marketing tactic, you’ll need to:
- Calculate how much you can reduce your prices without having a negative impact on your business. It is imperative that you are still making a profit during your promotion.
- Decide what type of offer your customers will best respond to. Will they be excited by a themed sale event, or are they after something more engaging like a giveaway contest?
- Create a plan for promoting your offer. You can get started by designing promotional banners for your website and social media profiles, posting on all of your social media accounts, and emailing your current customers about the offer.
How Kin Custom Can Help Sell Your Print On Demand Designs
Now that you understand the ins and outs of promotions, we're ready to help you launch your first sale! Kin Custom allows you to participate in site-wide promotions and our flexible profit and sales model empowers you to adjust prices for your own promotions. If you’re ready to start using sales promotions to sell your custom fashion designs, log into the Creator Studio and get started!