Anyone that says they know exactly how to market during a global pandemic isn’t being truthful. The last pandemic was almost a decade ago when social media definitely wasn’t what it is today. While no one has all the answers there have been noticeable trends for businesses operating well during this time.
Your new marketing objective becomes how your business can help during this time. This can present itself in many different ways, you just have to be creative! Does your business offer an essential service, or does it help in making working from home or social distancing easier? Figuring out what you have to offer, like free design tutorials on YouTube, will help you find that objective.
Keep in mind that most people are at home a majority of the time; market your products based on your customers' current needs and desires. Sweatshirts and loungewear are driving a profit these days, so be sure to update your shop and showcase your apparel accordingly.
Film your screen while creating your newest graphic and upload to YouTube or TikTok for an easy tutorial linking back to your shop. Raise money for essential workers by donating a percentage of your profits to your healthcare facility or business of choice, and don't forget to post the results to your social media accounts.
No matter who you are, you've probably been impacted by the pandemic in some way. Keep that in mind and show empathy by toning down your brand voice. A business that shows their human side will be remembered when this pandemic is behind us.
The world we live in changes daily. Do your best to keep your customers informed and up to date on any potential issues, but also show them your faces. Now is the perfect time to add humanity and familiarity to your brand by showcasing employees and your customers within your campaigns.
No matter how you decide to proceed with your marketing plan, just remember your consumers are people just like you. What would you like to see from businesses you engage with during this time? Always keep this question top of mind when interacting with your customers.
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