4 Prints to Wear This Summer (and How to Market Them)

Now that summer is in full-swing, it’s time for us to put on our marketing hats to see what apparel prints are trending this season. While trends always come and go, it seems that 2019 was particularly ripe for ’70s and ’80s throwbacks.

 

1. Tie-dye

Tie-dye has returned to people’s closets full force this summer. While hippies made a name for this famous design in the ’60s and ’70s, tie-dye today is not the tie-dye of your family’s flower power days. Baggy T-shirts and vibrant colors still dominate, but sophisticated color schemes, acid washes, and versatility of styling have solidified tie-dye as a modern staple. What’s more, tie-dye’s traditionally hand-spun, one-of-a-kind design makes it a sustainable fashion choice. 

2. Wallpaper Prints

Once the long-forgotten eyesore of every 20th-century living room, wallpaper prints have returned as all-over prints on T-shirts, dresses, pajamas, you name it. Think florals, but with a more understated, vintage vibe.

3. Animal Prints

Wild out in warmer weather in your all-over animal print apparel. Leopard print fashion trends are especially trendy and can set off any look. Pair with anything black, and you’re golden.

4. Fruits & Veggies

When it comes to prints, fruits and veggies are the cherry on top of your summer wardrobe.

How to Market Your Summer Apparel Line

If you’re a creator, entrepreneur, or shop owner, summer is the season to step up your marketing strategy with bold, colorful visuals that capture your brand well. It could be a summer-themed newsletter or a video of your merch in motion–at the beach, in the park, or at a game. The goal should be creating an experience for your consumers.

1. Step Up Your Social Media Game

There’s no arguing with the value of social media for business. Consumers are much more likely to buy from brands they follow on social media.

Instagram

Instagram is rapidly growing now with over 1 billion active users. It’s a great visual medium for showcasing product, styling tips, and inspiring stories, quotes, and travels. You can also help your brand go viral by implementing special offers, contests, and giveaways.

Girl standing on the beach wearing a white pineapple print tank top, swim bottoms, and a sunhat

Facebook

Facebook is all about the three Cs–community, conversation, and connection.  Where your custom brand is concerned, focus on sharing more user-generated content to show your apparel in everyday life, rather than on models in photo shoots.

You may also want to be closer to your customers by creating a dedicated Facebook group or doing a Livestream.  This is a great way to get people talking about your products, and you can answer any questions in real-time. Just be sure to give timely responses! In the age of transparency, consumers want to be reassured that you are a trusted brand.

Girl wearing colorful bandana, overalls, and t-shirt standing on floor

Pinterest

With nearly 300 million active monthly users, Pinterest is a dominant social media platform in its own right. Users typically turn to Pinterest for activities that require more time and dedication, from DIYs to planning for major life events, such as weddings and graduations. Sprout Social highlights 10 major stats every marketer on this platform should know in 2019. Here are a few of them:

  • People spend an average of 14.2 minutes on Pinterest. Research shows that attention span among Pinterest users is growing. More time on Pinterest = more engagement with your brand.
  • Women on Pinterest make 80% of the buying decisions. The vast majority of Pinterest users are women, and women are the ones making the buying decisions. Women also prefer Pinterest over Instagram and Facebook for planning major life events, and 1 in 2 plan to go on vacation in the next 6 months.
  • Travelers are twice as likely to use Pinterest. With users planning for that perfect summer vacation well in advance, you definitely want to be on this platform.

As far as content goes, what sells on Pinterest is a whole different ballgame than what sells on Facebook or Instagram. Be sure that your images are high resolution, have a lot of lighting, have no faces, and that they link to your website.

2. Pay Attention to Summer Holidays and Trends

As you plan out your summer social media strategy, make a list of the most important summer sales events and plan your content calendar accordingly. Here’s a list of some key summer holiday or activity categories to keep in mind.

  • Father’s Day
  • Independence Day (U.S.)
  • Wedding
  • Swim
  • Music Festivals
  • Concerts
  • Vacation
  • Back-to-School

3. Collaborate with Local Businesses

Summer means everyone is out and about, so your business should be, too! Check out your local parks, pools, beaches, or sports arenas and set up fun summer activities featuring your custom merchandise. Or, offer potential customers a coupon or promo code with a discount off their favorite water park for every purchase in your store.